Content Marketing Services
Create insightful brand content that delights your customers
You may ask, “What is Content Marketing Exactly?”
Content marketing’s sole purpose is to attract new and retain existing clients by consistently creating and curating, relevant and useful content with the intention of changing or enhancing consumer behavior. In this manner, you are delivering informative content that gives your potential customers more trust and intelligence in making purchase decisions as opposed to aggressively pitching your products.
When it comes to digital, content isn’t king; it’s the new kingdom. First, we collaborate with our clients to tell compelling stories. Then, we find the best media outlets to make sure they’re as impactful as they are insightful.
Well researched, high quality or 10X content drive performance wins for brands. Vab Media Digital Agency’s team of writers, designers and content strategists increase up brand recognition and brand loyalty for startups and small businesses through discovery, planning, and smart execution. We go though different editing and optimization workflows with our content development and content publishing process. As seen below.
WHAT WE DO
Our Content Marketing Process
Exceptional Content
drives leads and revenue higher.
and links matter!
We help you to grow your business
Cut through the noise. Fuel your brand and drive results with content marketing campaigns powered by Vab Media Digital Agency’s industry-leading content creation, strategy and distribution teams that take your prospects through the buyer’s journey and become long-term partners.
Our content writers are trained on the latest best practices for SEO, incorporating cutting-edge marketing techniques tailored to boost your online presence and cater to the wants and needs of the readers. Vab Media is an experience design and branded content marketing agency located in New York City.
Paid, Owned, & Earned Media Working Together
Paid Media
Pay-per-click (PPC) advertising, Facebook marketing, display advertising, and Google retargeting all compose paid media. This is an integral piece of the puzzle in both raising awareness at the top of the funnel and driving last-click sales at the bottom. Google’s RankBrain algorithm is making PPC advertising be more important than ever.
Owned Media
Is anything under companies’ direct control such as websites, apps, email newsletters, blog posts to Facebook updates and Tweets, this is content that exists on your channels. Some consider social media to be rented, not owned. They build brand credibility and authority and help lay the foundation for earned media.
Earned Media
Earned media is when customers become the channel. Word of mouth, buzz, and social sharing of your owned media is all earned. This includes journalist, blogger, contributor outreach strategy and story pitching. It is the most credible traffic and engagement you can have but requires outstanding content marketing to make it work.
Creating content for different media platforms
The tone of the messaging in an ebook or white paper should not be the same as a Facebook post. When a buyer does research for a brand or product they can be in different stages of the sales funnel process when they first interact with your brand. Copy-written for the web should retain a consistent theme while also exhibiting some versatility in order to capitalize on each digital platform.
If you’re going to hire a content marketing agency, pick the one that built their business on content.
